Practically everyone you know uses Facebook, and the platform has over 2.4 billion monthly active users. If utilized well, Facebook can be a phenomenal tool in any affiliate marketer's arsenal.
If you're an affiliate marketer who's looking for their next big break, then you can't overlook the world's biggest social media platform.
Before I tell you more about affiliate marketing with Facebook, let’s first discuss the most important step in your journey – choosing a niche that you can work with.
How To Pick A Niche For Affiliate Marketing
Not all affiliate marketing niches are created equal, and that's a fact. If you google ‘top niches for affiliate marketing,' you'll see that health and wellness is the most profitable niche out there.
But, what matters more than choosing a profitable niche is choosing a niche that suits you best. If you pick a niche that you have little interest in, then you're going to have a hard time working with it in the long run.
Having said that, here's what I think can help you choose the right niche for yourself…
Choose A Niche You're Passionate About
Like the saying goes, ‘do what you love, and you won't have to work a day in your life.' Understand that affiliate marketing is all about the long term and building an audience.
The best way to capture an audience's attention is to give them the answers they've been looking for. If you pick a niche that you have an interest in or are knowledgeable about – then you can promote products easily.
Look for Niches You Can Perform In
Most people tell me they want to get into affiliate marketing because it's an easy way to earn passive income. They see images of people like me in my hammock and think that I just started that way.
Here's the dirty little secret though, it's not. Affiliate marketing can make some great money – if you know what you're doing. But most people don't and spend years working for nothing.
There are thousands of people out there, trying to promote products and getting no returns. That's because they don't bring anything unique to the table. If you want to be successful, then look for a niche that you can stand out in.
I always tell people to pick a topic that they could join a conversation with a random person and talk for 45 minutes about.
It's not all about the money, and you can make money and any niche, but some are definitely easier. I look for niches where you can promote software's or digital products that have high commissions or recurring commissions attached.
Pick A Niche with Plenty of Scope
A big fear most affiliate marketers have and something that I still struggle with is the fear of missing out on things. There's always going to be something better on the horizon, but the secret to making it big is being consistent.
A niche with scope will make it easier to find a product that you can get behind and build your audience on. Utilize the scope of a niche by picking a product that not only converts well but builds you a great reputation.
Find Facebook Groups in Your Niche
One of the best ways to organically increase your presence on Facebook is by utilizing groups that fall in your niche. The first step in the process, however, is creating a good profile page that tells people what you’re about and how you can help them.
He will be so surprised how many people see you post in the Facebook group, go to your profile, and click whatever link you have there.
Here's a great example of someone using their profile effectively. You can tell people to click whatever link you want.
Once you’re armed with your branded page and free offer, here’s what you can do next. Try finding groups that focus on your type of product and join them without thinking twice. Though, you want to make sure whether or not they're active.
The more members a group has, and the more active it is, the better it'll be for you. You should also focus on demographics if that's what your product requires. Specifics like age or income can play a big role in how you develop your marketing strategy.
Facebook has an easy group search function so you can just type in keywords and find related groups.
You can find all the best groups in your niche in a matter of a few minutes and join them using that function.
Another thing you want to watch out for when joining groups on Facebook is other affiliate marketers. A group that's already brimming with affiliate marketers won't help you out much.
I am in the affiliate marketing niche and I teach affiliate marketers, so I am kind of stuck with it. But I wouldn't recommend it.
I won't recommend that you write any such group off completely, though. If you promote a product with an audience-specific message, it can't hurt.
Always bear in mind that the easiest way to lose your audience and sometimes, your access to Facebook is creating spammy messages that help no one.
Think about it, when was the last time you were motivated to click on a message with zero value and a direct affiliate link? Never right? That's what everyone's reaction is to such content.
Make your presence known on a popular Facebook page by working smart.
Take the time out to go through the posts and find out what's missing. After you've done that, you're ready to create content that not only promotes the product but does so in a way that'll make people want to come to you.
Build Relationships with Members and Owners
One of your jobs as an affiliate marketer is finding out what people are enthusiastic about and making it your strong point.
It's natural for people to take to social media to share their interests and to find others who share them. That's how Facebook pages work too.
Making it on Facebook requires patience and effort. So, once you've joined the groups that you think work best for your product, try to build a positive connection with the other members. You can even reach out to group owners.
Here's a couple of ways you can reach out to people.
- First off, take care of the notifications. If you don't want to miss out on anything that's happening on these groups, then be sure you know whenever someone posts something new.
- Next, if you see a question posted by a member, then try and comment with a solution or an idea that'll help solve their problem. Helping other members out is a good way to build trust, and it doesn't hurt your presence either.
You can also take matters into your own hands and start a conversation that you think the members will be interested in having. For instance, if your niche is related to fitness or diets, you can ask the members which diet regimen has worked out well for them in the past.
- After you start crafting the relationship you're building with the members, you can get in touch with the admins. Try and get their take on certain matters because learning is a two-way street.
Add Friends to Develop Your Networking Base
People trust and buy from other people, so the bigger your networking base is, the more credibility you'll earn.
By working off your branded Facebook page, you can reach out to people from all walks of life. Start with your friends and family and add them to your friend list. Do this not just to build numbers, but to create an honest awareness about yourself, and what you're offering.
Family and friends can provide support for your page if you reach out to them. In fact, this process can get your good numbers organically if your content connects with people. Do not underestimate the power of Facebook likes and shares.
Additionally, you can also add members of the groups you're part of to your friend list. That way, you're giving people a chance to see whatever brilliant content you're working on.
Your Facebook page can do what direct affiliate links can't – which is sharing meaningful content. Eventually, you're going to come to a point where you've made good friends if not acquaintances on Facebook groups.
When that happens, you'll want to make sure your page and content production are working well. Consistent and efficient marketing on your page can bring in good traffic and eventually lead to conversion.
Your sales funnel starts with awareness, moves to building interest, and finally leads to a decision. For affiliate marketing to work on Facebook, you have to create a steady stream of interest that can lead to eventual conversion.
But you can only create interest when you have a solid network base that consists of members coming from different places.
Learn How to Position Yourself as An Expert
There's a reason why I always tell people to pick a niche or product and stick to it. It's because the more you focus your energy on one product, the more you can learn all there is to it.
People naturally gravitate towards the experts of any field. If you're an authority on the niche you're dealing in – you can make buyers come to you.
So, it's worth the effort to try and position yourself as an expert. Here are some dependable techniques on how.
1. Addressing the Issues
If you see a query or a question posted on a group you're part of, then put in your two cents worth. But, make sure the two cents really count. Solving a fellow member's issue can help assert your authority in the field and attract others with similar concerns.
2. Create A Post to Address Common Concerns
Write a post targeting some of the most common problems people face in your niche and provide insightful answers. Don't just make it a boring problem-solution post, instead try and add your experiences so that people can relate to you.
3. Make Use of Direct Conversations To Highlight Your Expertise
You can try directly contacting people when they share a particular issue with a group. A personal conversation, by its very nature, can promote trust between the parties. Use this opportunity to build confidence between you and the other member.
This route may take a while, but if you play it right, you can create a long-term relationship that can lead to gaining popularity as an expert in the group.
4. Make Offers to Capture Leads
A lead funnel is essential if you want your venture to have a good return on investment (ROI). Much like a sales funnel, a lead funnel has various steps to turn an ordinary lead to a paying customer.
Why am I telling you this? Because you have to figure out a way to capture leads after creating awareness, to sustain your business. The catch is that not too many people are keen on giving out their personal information for a free offer that doesn't provide anything of value.
This means you have to make sure that what your lead magnet (or free offer) isn't only congruent to your product, but it's also worth giving personal information for in exchange.
But how does lead generation work on Facebook? That's where your branded Facebook page comes in. You can post links that lead to optimized landing pages on your organic feed. The point of these landing pages is to make offers so that you can gather leads to power email marketing.
Here is one of mine.
Email marketing can help turn your lead into prospects, but you have to nurture the leads constantly to see any results. Once again, the key is engaging content. Keep your prospects interested by sending them offers that'll appeal to their tastes.
Email Marketing Done Right
I've run across people who said they'd been in the affiliate marketing business for years without making sizable profits. Most of them had one thing in common – they didn't focus on creating email lists.
People outside the marketing business have the view that email marketing doesn't achieve much. I mean, how many emails do you mark as spam daily?
But people tend to forget that buying mailing lists can result in spectacular failures. That's not what I'm talking about. What I'm recommending is working through your lead funnel to gather a relevant audience base.
People who're interested enough to go to your Facebook page, read your content, and then click on it, will on average, be motivated enough to learn more about the product you're marketing.
That's the audience you need to keep track of because that's how you're going to get your positive conversion action.
This is achievable through Facebook as well. When the potential customer enters their email address via opt-in email marketing, you'll know they're ready to receive more content.
The content and technique that you use to nurture these potential customers with needs will need to be top-notch and relevant. For instance, I use the soap-opera sequence with a first-time subscriber.
Are use ActiveCampaign, and email auto responder, to store my emails and send out emails automatically to customers. I think it far exceeds its competition. Here is my complete review.
Your emails can take a variety of forms, from promotional offers to invites to webinars. You can also add more free stuff to the emails like pdf files or guides that are relevant to your niche.
The largest social media platform, Facebook provides you a huge opportunity to promote your brand. In order to driver traffic to your brand, partner with influencers, expand your organic reach and overall, follow my suggestions above. If there are other ways that you’ve used in your affiliate marketing with Facebook, don’t forget to share.