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A few years ago I wouldn’t have been able to imagine making $1,000 in commissions for a single affiliate sale.
Enter events affiliate programs.
Events are expensive. Promoting expensive things can be tough. But if promoted to the right crowd, events are just a part of life and the expense isn’t even considered.
The key for events affiliate marketing is to connect the right audience to the right event that matches their needs. Do this well and you will roll in commissions.
Here are some of the top programs to exploit this giant market. We include the cookie duration, commission rate, and sign-up link along with the pros and cons of each.
Top Event Ticket Affiliate Programs
1. Grand Canyon West
2. PurchaseTix
3. StubHub Ticket
4. Ticket Network
5. Ticketor
6. Ticket Liquidator
7. Event Bright
8. Score Big
9. SeatGeek Ticket
10. City Pass Ticket
11. ShowTickets
12. TicketMaster
13. Select a Ticket
14. Ripley’s Believe It or Not
15. TickPick
16. Vivid Seats Ticket
17. Headout
1. Grand Canyon West
For more than eleven years, Grand Canyon West has been helping people from different parts of the world to find the perfect adventure vacations suitable for their budget and interest. It attracts around five million visitors every twelve months.
So, I leave the computation in your mind on how much you can gain once you team up with this oversize company. One thing’s for sure, it’s a promising profit that can guarantee fast sales.
URL: Grand Canyon West Affiliate Program
Cookie Duration: 60 days
Commission Rate: 5%
Pros:
- The tracking cookie duration is long enough to get a commission from your audience
Cons:
- The products are usually high-priced, so you may have a tough time persuading more buyers
2. PurchaseTix
The company boasts a loyal following of consumers and great deals on various events, including concerts and theaters. That’s why it landed on our second list spot.
Here, you have varied options plus it collaborates with Commission Junction. The standard order size is more than $400.
URL: PurchaseTix Affiliate Program
Cookie Duration: 90 days
Commission Rate: 9%
Pros:
- PurchaseTix offers competitive event ticket prices
- The affiliate program is highly flexible
Cons:
- The commission rate is still somewhat low
3. StubHub Ticket
StubHub is considered one of the biggest marketplaces with fun events in more than forty countries. Affiliates are given access to content and marketing materials that are updated frequently.
While the commission rate starts lower, top-performing marketers can earn an astounding 70% commission. That’s a lot of earning break if you ask us.
URL: StubHub Ticket Affiliate Program
Cookie Duration: 30 days
Commission Rate: 1% to 7%
Pros:
- Holds tickets for over ten million sports events, music, and theatre
- Commissions may increase over time
Cons:
- The starting commission rate is not as appealing as other top event ticket affiliate programs
4. Ticket Network
This is another best event ticket affiliate program holding a $5.5 billion ticket inventory. Thousands of events happen here.
It uses ShareASale to operate its affiliate program and offers one of the highest commissions in the niche.
URL: Ticket Network Affiliate Program
Cookie Duration: 30 days
Commission Rate: 5% to 12%
Pros:
- Offers a 100% money-back guarantee
Cons:
- Marketers need to maintain the average order value of $350
5. Ticketor
If lifetime/monthly commissions and longer cookie duration fancy you, Ticketor can be the best event ticket affiliate program for you.
Earn commissions on transaction fee percentage, setup fees, and monthly fees. It is extremely easy to use – will only take you a couple of minutes before approving your registration.
URL: Ticketor Affiliate Program
Cookie Duration: 2 years
Commission Rate: 30%
Pros:
- Ticketor has the longest tracking cookie duration we have here and the highest commission rate
Cons:
- Regardless of its attractive cookie duration and commission rate, not every affiliate can use the program
6. Ticket Liquidator
The company has also a colossal online event ticket inventory. Some are prestigious events. You can register with AvantLink, Impact Radius, Rakuten Marketing, & Commission Junction.
Additionally, you get access to an array of text links, data feeds, banner ads, coupons, etc. Sales can increase up to $10.7.
URL: Ticket Liquidator Affiliate Program
Cookie Duration: 30 days
Commission Rate: 6%
Pros:
- The marketers are protected by its 100% money-back guarantee
- It has multiple affiliate programs and affiliate tools
Cons:
- The commission rate can be pretty low for some
7. Event Bright
It basically manages a handful of interesting events including pop up dinners, music festivals, and photography classes. And since it varies, you can win over different people with different hobbies or passions.
The amount you can earn is fixed. It largely depends on the referrals you generate with a special event link provided by Event Bright.
URL: Event Bright Affiliate Program
Cookie Duration: Not available
Commission Rate: Not listed
Pros:
- The events included are active and flamboyant
Cons:
- Event Bright has provided no specific information about its commission rate and cookie duration
8. Score Big
With Score Big, affiliate marketers can buy tickets for some of the popular theater, sporting events, and concerts in town. Even last-minute events are available for acquisition.
It has interactive seat maps to help your visitors find the ideal seat according to their budget. The amount you can earn can boost as you explore its benefits, with a long tracking cookie.
URL: Score Big Affiliate Program
Cookie Duration: 90 days
Commission Rate: 13%
Pros:
- Score Big has lavish commission rates
- Has interactive map seats
Cons:
- The events are only limited to stage shows
9. SeatGeek Ticket
SeatGeek has established itself as one of the top event ticket affiliate programs that offer potential long-term income.
Its ticket search engine software will assist you in finding thousands of available tickets and therefore, getting the best deals. It also suggests forthcoming events based on the teams and artists you like.
URL: SeatGeek Ticket Affiliate Program
Cookie Duration: 45 days
Commission Rate: 4%
Pros:
- SeatGeek has one of the topnotch customer services in the industry
- Helps marketers take full advantage of their earnings through its striking deals, marketing materials, and promotions
Cons:
- Talking about commission rate, it may disappoint you a bit
10. City Pass Ticket
If visiting North America has been haunting your desire for years and want to share its eye-catching nature to your audience, City Pass Ticket may help you in this matter.
You will need to insert an affiliate URL link on your website and earn a 6% commission for every visitor you convert. Marketing materials include creativity, banner ads, a range of text links.
URL: City Pass Ticket Affiliate Program
Cookie Duration: 90 days
Commission Rate: 6%
Pros:
- Your visitors are given up to nine days to fully enjoy their chosen attractions
Cons:
- City Pass Ticket only focuses its discount ticket attraction in North America
11. ShowTickets
If your audience comprises of those living around Orlando, New York, and Las Vegas, ShowTickets allow you to promote their attraction and event tickets at 50% off standard prices.
Affiliates are paid 8% for Las Vegas and Orlando tickets but only 6% for all the events in New York.
URL: ShowTickets Affiliate Program
Cookie Duration: 45 days
Commission Rate: 8%
Pros:
- Marketers are given a unique chance to build long-term relationships with booking agencies and venues, which your business will surely appreciate
Cons:
- Similar to City Pass Ticket, the reach of discounted tickets that affiliates can offer for an upcoming event or show is constrained
12. TicketMaster
TicketMaster is known as the top ticket retailer across the world, which is also the reason why it lands on our list of the best event ticket affiliate programs. It features an extensive range of events and shows from attractions to sports to performing arts.
URL: TicketMaster Affiliate Program
Cookie Duration: Not available
Commission Rate: Not listed
Pros:
- Affiliates have varied options to choose from the tickets they can promote
Cons:
- Both the cookie duration and commission rate are not clearly specified
13. Select a Ticket
The company has been up and running since 1978. This information alone can speak about its reliability.
That’s more than forty years of selling and buying tickets from users worldwide. It has an average sale of over $650.
URL: Select a Ticket Affiliate Program
Cookie Duration: 60 days
Commission Rate: 7%
Pros:
- The cookie duration is long enough to help you generate a sufficient amount
Cons:
- Comparing to other similar event ticket affiliate programs, Select a Ticket offers a comparatively low commission rate
14. Ripley’s Believe It or Not
Ripley is another long-lived company we have. While affiliates can only sell tickets for more than 500 works, displays, and artifacts in Times Square, NY, the entire program may be worth your resources.
The show is open the entire year.
URL: Ripley’s Believe It or Not Affiliate Program
Cookie Duration: 60 days
Commission Rate: 10%
Pros:
- Boasts a conversion rate of 22%, so you can produce money even in a far-off warm traffic
Cons:
- Its attraction is limited to Times Square, New York, but still, a good place to start any adventure
15. TickPick
In TickPick, affiliate marketers can bid, sell, or purchase tickets. You get to find the best deals in the market. And since it doesn’t charge any fees, you can save up to ten to fifteen percent.
There’s an average order value of $275.
URL: TickPick Affiliate Program
Cookie Duration: 45 days
Commission Rate: 4%
Pros:
- The website is user-friendly
- Marketers can be able to receive commissions on recurrent acquisitions
Cons:
- Also, the commission rate is not something that may trigger your curiosity as an affiliate
16. Vivid Seats Ticket
Vivid Seats is the biggest independent ticket marketplace that helps millions of avid fans to attend any form of live shows annually. The average order value is $400 and more.
Among the marketing materials offered are links and banner ads recurrently updated to accommodate holidays and special occasions.
URL: Vivid Seats Ticket Affiliate Program
Cookie Duration: 30 days
Commission Rate: 1% to 4%
Pros:
- Affiliates can take advantage of its 100% buyer guarantee
- Vivid Seats Ticket is the only full-service ticket platform you can also invest your trust
Cons:
- Most affiliates find the commission pretty substandard
17. Headout
To complete our list of the top event ticket affiliate program, Headout is a fearless newcomer yet starting to build its own legacy among fans.
It doesn’t have a wide reach compared to other programs. What it does is help you choose the great deals with its ‘bestsellers’ category.
URL: Headout Affiliate Program
Cookie Duration: 30 days
Commission Rate: 1%
Pros:
- It has a decent tracking cookie period
- Features a massive affiliate or network activity
Cons:
- Headout has the lowest commission rate we reviewed, so a less striking event ticket affiliate program for most marketers
Want to know which affiliate marketing method works best for you? Answer the short quiz below:
What to Look for When Choosing an Event Ticket Affiliate Program?
Online event ticket continues to expand, reaching $13.2 billion in sales in the US market alone. Especially today where we still adapt to the new environment.
And, it is expected to exceed around $85 billion in the next 4 years. Woah, that’s a huge money-making opportunity!
People who have a blog site, a journey internet site, or just a regular blog site who likes the idea of earning easy passive income will specifically benefit from an event ticket affiliate program.
But before your excitement takes you over, it’s important to know what you are searching for in a program. The best event ticket affiliate program will give you the opportunity to join like-minded people, establish a solid partnership, and run a profitable business.
Start with the commission rate. Assuming you have chosen the type of ticket you want to promote and have an idea of how to do it.
Your next step would be checking out the different commission levels offered by several programs and comparing them.
Higher commissions are always attractive, and which you should aim for.
The commission rate for top event ticket affiliate programs greatly varies. Some can go as low as 1% while others ascend by 30% or more. Marketers are often paid every month.
The good news, selling tickets online may not be as hard as selling other items since most of the performers or persons involved in a particular show have a solid fanbase.
Moreover, determine whether it is a cost per impression, cost per lead, or cost per action. Another interesting concept to know is that if the program offers a one-time commission or recurring commission.
The latter means you will earn a commission every time a user uses the item or pays again.
Note that not all event ticket affiliate programs do not meet the metrics of your website. It will only deem useful regardless of how high paying it is.
So, focus on a program exactly within your niche for easier conversion.
Most websites help marketers to convert more of their visitors into subscribers and clients, which is an added perk.
Investing in this niche can be a reliable and steady income when you choose the best event ticket affiliate program. It covers all of the well-known community events, live theaters, concerts, sporting events, and related shows.
Conclusion
You now have an idea of the best event ticket affiliate programs to sign up for. Whether you are starting or have already established a good number of followers, you can use any of these programs to further expand your business or blog.
But if you want to earn a decent income and increase it gradually, Ticketor can be a good place to start. Thanks to its high commission rate and quite a long tracking cookie.
While the most lucrative relevant area is the sale of music and sports event tickets. Using any of these can turn your website into a 6-figure profit generator in a year or two.
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