As a small business, not every email marketing software is going to work for you. Unlike every other article you will find when you search for “best email marketing software for small business,” I'm not going to give you a list of 10-30 email softwares.
I'm just going to suggest the best, and that is hands down ActiveCampaign. I've tried many email marketing platforms, and none of them even come close to ActiveCampaign. So, why waste your time with the others?
Why Active Campaign is the Best Email Marketing Software for Small Business
There are so many reasons why ActiveCampaign is my number one suggestion when it comes to email marketing for small business. But, so that you don't have to read a novel here, I'm giving you my top five…
It's Easy to Use Yet Robust in Capability
Balance of Features to Simplicity
The number one thing that makes ActiveCampaign the best email marketing software for small business is the happy medium it strikes between ease of use and robustness.
Sure, others might be easier but that is because they are extremely limited in what they offer. For example, Mailchimp and ConstantContact are slightly simpler to use, but they don't even come close in terms of what they offer.
There aren't many email marketing platforms, however, that trump ActiveCampaign in features and capabilities. Infusionsoft is probably one of the only ones. But, one could say Infusionsoft is too powerful for its own good because it can be extremely overwhelming and time-consuming to learn. ActiveCampaign is much more balanced in this area.
Easily Visualize What is Happening in Your Campaigns
ActiveCampaign is a highly visual platform, which makes it so easy to see what is happening in your campaigns. Building your emails and campaigns just involves using their drag and drop editor, which couldn't be simpler.
Most email marketing software leaves a lot to be desired in this department. You can't see everything you want to see easily on one screen and you have to remember and imagine what is happening. With ActiveCampaign, it's all laid out in front of you, further enhancing why it's the best email software for business.
Save Time With Automations
The more you can automate in your business, the more time you will save yourself and your team. With ActiveCampaign, you can easily build custom automations that allow you to:
- Discover what your contacts want
- Deliver the most effective messages to them
- Convert them from visitors to leads, then from leads to customers, and then from customers to raving fans
What's really cool is that there are automation templates within ActiveCampaign that you can use to build out amazing automations in no time. It wouldn't be the best email marketing software for small business if it didn't make your life easy right?
Here are some examples of automation templates you can create (but there are sooooo many more than these)…
Product Interest Tagging
Use the Site Tracking feature to tag contacts who have visited one of your product pages on your website. Once tagged, you can easily send targeted offers to those contacts.
“Need Help?” Automation
After a contact visits a help page or FAQ page on your website, you can send them an email based on if they are a lead or customer. For example, leads could get an email with replies that go to a sales person. Customers could get an email from customer support.
Upsell Accessory After Purchase
An email is sent out when someone buys a certain product but doesn't buy an accessory that is usually purchased in conjunction with the product. The email will ask them if they'd like to add that product to their order before it ships.
Automations are by far my top reason why ActiveCampaign is the best email marketing software for small business. It's my favorite part of this software for three reasons:
- ActiveCampaign makes building out robust automations so easy.
- It makes my life so much easier because it's all done for me automatically.
- It generates such incredible results for my business.
It’s Built to Help Your Business Grow
No Need to Switch to Another Email Marketing Software When You Grow
There are almost no limits to what ActiveCampaign can do, and that means you can keep it working for you as you grow. It's so common to start out with a limited email marketing platform and then to have to switch to a more comprehensive one as you grow. You won't have to do that with ActiveCampaign.
If you've ever had to move all of your email marketing autoresponders and campaigns from one platform to another, you know how tedious and time consuming it is. It's so comforting to know that I'll never have to do that again since I'm using the best email software for business, i.e. ActiveCampaign.
Accomplish Everything You Dream Up With ActiveCampaign
There is so much you can do with this software. Every time I’ve wanted to do something that I thought couldn’t be done, I discovered that I can do it with ActiveCampaign. I'm continually impressed by what it can do.
If you run into a situation where you aren't sure how to make something happen in ActiveCampaign, there are plenty of resources available to you:
- Get In-Depth Training & Support – The support team at ActiveCampaign is great and they are available to you 24/7. Simply ask and they will guide you along.
- Use Integrated Add-ons – There are also plenty of ways to extend functionality with add-ons.
It Simplifies & Streamlines Your Workflows & Systems
We certainly couldn't call ActiveCampaign the best email marketing software for small business if it didn’t make your life easier by integrating with the other apps and softwares you use.
ActiveCampaign integrates with over 260 other apps! Therefore, it's highly probably that you'll be able to integrate all the other tools you are using with it. Most likely, you'll even discover that you can connect apps that you never even considered connecting to your email marketing before.
Create your ideal marketing stack by integrating ActiveCampaign with:
- Google Analytics
- And so much more
It Helps You Make Data-Backed Decisions
Built-In CRM With Customer Data That is Organized, Automated & Actionable
ActiveCampaign specializes in email marketing for small business, which is why it is one of the only email marketing platforms that has a sales CRM built right into it. It's a great feature that allows you to keep your customer insights in one convenient place.
- See your leads' entire history on one screen
- Track each interaction
- Team members can easily pick up where others have left off
- Easily see which leads are more likely to become customers with lead scoring, win probability, and automated segmentation
- Integrates with Gmail and Outlook
- Use the Chrome extension to manage contacts from any webpage
- Integrates with your existing sales tools, such as Unbounce, Zendesk, Calendly, Salesforce, etc.
Within the CRM, you can see which of the following are associated with each client: Tags, Lists, Automations, Clicks, Emails received, and Notes you added.
Segment Your Contacts for Better ROI
ActiveCampaign automatically gathers data on your contacts based on actions they take so that you can segment your contacts. That way, you can send personalized emails that align perfectly with their interests and what they are looking for at the right time and in the right place (email, your website, mobile devices).
According to Campaign Monitor, businesses that use segmented campaigns gain as much as a 760% increase in revenue, so this is huge.
Gain the Insight You Need to Drive Your Company Forward
What's really cool about having your CRM within your email marketing software is that it automatically moves your leads through your funnels, which makes nurturing your leads and turning them into customers that much easier.
You can consolidate your communication system and drive sales with automation features built right in. Because your leads are already going through one or more of your funnels, ActiveCampaign will use that data to make the work of your sales team more effective.
It can automatically set up tasks for your sales team to reach out to leads based on actions they have or haven't taken, and until it's time to do that, it will nurture them with your email autoresponders.
How Does ActiveCampaign Stack Up to Other Business Email Software?
Let's do a quick comparison of ActiveCampaign with some of the other top business email software on the market to demonstrate even further why we believe ActiveCampaign is the best email marketing software for small business…
ActiveCampaign vs Mailchimp
Mailchimp is made for beginners, which means it's pretty easy to use, but it also means it's extremely limited. It won't be able to grow with your business like ActiveCampaign can. And depending on where you are in your business, your needs might be beyond what Mailchimp offers to begin with. Learn more here: ActiveCampaign vs Mailchimp
ActiveCampaign vs Convertkit
ConvertKit has a lot of the beloved features of ActiveCampaign, such as visual automations, and segmenting options like tagging. But, their target market is bloggers, while ActiveCampaign's is small businesses; therefore they miss the mark on a lot of the business features ActiveCampaign includes.
ActiveCampaign vs Constant Contact
Constant Contact is used by a lot of small businesses who don't know what they're missing. And what's missing is all the awesome automation tools that ActiveCampaign provides. You'll save yourself a lot of time with ActiveCampaign because you'll be able to set so much of your business on autopilot. Plus, in many cases (depending on your subscriber quantity and plan level), ActiveCampaign will cost you less.
ActiveCampaign vs Get Response
GetResponse has come a long way over the past decade, but in my eyes, it still doesn't compare to ActiveCampaign. GetResponse isn't as intuitive to use, their automation features are more limited (as are their features overall), and their email templates look outdated. Plus, the user experience and customer service doesn't even compare to ActiveCampaign.
ActiveCampaign vs Drip
ActiveCampaign has so much more to offer small businesses than Drip. For example, it offers more sales CRM and analytics features than Drip, and Drip doesn't offer any split testing features at all. You'll probably also spend more on Drip than on ActiveCampaign, depending on the level you purchase.
ActiveCampaign vs AWeber
AWeber offers a lot of the automation features that ActiveCampaign does, but it's just really clunky. It feels outdated and can be quite a headache when you realize it's not at all user-friendly. It also doesn't cater to small businesses, so it is missing a lot of the business features that ActiveCampaign offers. I'd say this is my least favorite email marketing software in this whole list.
ActiveCampaign vs Infusionsoft (Keap)
Out of all the best email marketing software for small business, this is the one that compares the most to ActiveCampaign. It offers more features than ActiveCampaign, but chances are you don't need those features anyway, and all they serve to do is overwhelm the user.
ActiveCampaign is much easier to use than Infusionsoft (Keap), so if you want similar features to Infusionsoft but with greater ease of use, ActiveCampaign is the clear winner. Plus, Infusionsoft doesn't offer split testing features, making it pretty difficult to know what is working best in your campaigns and what isn't.
Aside from all of these amazing reasons why ActiveCampaign is the best email marketing software for small business, the simplest reason is that small businesses are their market.
While other companies strive to reach larger companies as they grow, ActiveCampaign is simply striving to reach more small businesses. That is the market they serve and they do it really well.
Step 1: Grab Your 14-Day Free Trial of ActiveCampaign
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Step 2: Get My Email Marketing Course for Free
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