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As you probably know, I love ClickFunnels, but I do realize it's not for everyone. And fortunately, there are 7 ClickFunnels alternatives out there if you either aren’t happy with ClickFunnels or you just don’t need all of the features they offer.
Disclaimer Before We Begin
This is the hardest article I’ve written like this because I wanted to actually demo each of these ClickFunnels alternatives to show you the different perks and what makes some better than others in different categories.
In order for me to do that, I had to sign up for trials and use all of the editors and tinker around for a couple hours in each one of them.
So, with all of that being said, please understand that I don’t know everything about each one of these softwares. I've tested them and I'm giving you my first impression based on that.
The 7 Best ClickFunnels Alternatives
I've tested out 7 ClickFunnels alternatives that each have their pros and cons. Depending on your situation, one of these might work better for you.
And if you prefer to watch videos, here's a video on my top 5 ClickFunnels alternatives…
DropFunnels – Best For Websites & Blogs
Out of all of the softwares I tested out, the number one ClickFunnels alternative that I’m really happy with is DropFunnels. Here's a quick glimpse of why that is and then I'll go into more detail below…
Starts at $49/month
- Built in WordPress – An all-in-one solution for bloggers
- Speed – One of the fastest funnel builders out there
- Pricing – Half the price of ClickFunnels
- Simple Import – One-click ClickFunnels import
- Editor – Slightly harder to use than other editors
DropFunnels has only been around for a few months now. It was launched by a friend of mine named Jordan, and I think he did an amazing job.
PERK: Built in WordPress
The big selling point of DropFunnels is that it is built in WordPress, so if you are familiar with WordPress, you'll pick it up really easily, and it's nice that you can keep everything in one place.
DropFunnels is almost built like a ClickFunnels-type software inside of WordPress, and there’s some really big perks to that.
They’ve made it so that it can really be all-in-one for you. If you’re a big blogger but you also want to do funnels, you can create a blog, but in your marketing tab, you can also create funnels and integrate it with email autoresponders and do all of that stuff.
But then it still has all of the things that you're familiar with like creating pages in WordPress, Appearance, Users, Tools, etc. Basically, you have access to everything except Plugins.
They've removed the ability to add plugins because if you’re familiar with WordPress, you probably know that WordPress has problems and if you download 20 plugins, you’re gonna have a problem at some point.
Their goal is to eliminate those issues and give you a high-quality WordPress plus funnels experience.
So you can see when you build a funnel, it’ll look like this.
It will show you the steps, and I like that it visually builds it out for you. It’s very similar to what ClickFunnels does. It’s nice to be able to see the path your users are going to take.
And you can see that it has tracking, stats, and everything you would see inside of a ClickFunnels dashboard as well.
Now, let's look at its editor. And probably the one weakness I would say DropFunnels has is its editor.
Since it’s built in WordPress, you can do almost anything, but it’s a little harder in my opinion to actually use this editor that ClickFunnels.
As you can see, when you hover over a section, a box comes up and you can open a window to edit that section.
Since the section I clicked on is text, it will give me options pertaining to that section, such as:
- Change the heading style
- Add a link
You can click the + icon at the top right and add all kinds of things that are similar to ClickFunnels, like:
- Check out forms
And you can just click and drag the elements where you want them.
I don’t love it. I think it’s just a little bit clunkier than the other ClickFunnels alternatives we’re going to look at here, but all in all, you can do anything, and anyone who spends an hour or two in the editor would understand how to use it.
And you can see it’s a really clean-looking page that I just made here:
Before we look at pricing, I want to talk a little bit about speed.
ClickFunnels was built for speed. They always talk about “the need for speed.” Their site is getting load times that are often lower than 1 second, typically between 1 and 2 seconds.
When we look at DropFunnels, they are also getting really fast load times as well, which is really good if you’re running ads and you don’t want to lose visitors or if you’re trying to do SEO inside of the blogging portion of DropFunnels.
Obviously, if you’re a blogger, you know that Google prefers and likes faster loading times and pages, and DropFunnels has probably one of the fastest loading software of all the ClickFunnels alternatives we’re going to look at (which is another reason they have eliminated plugins).
The pricing is one of the biggest perks of DropFunnels, as well.
It's half the price of ClickFunnels for the plan that most people are probably going to be signing up for. $49 a month gets you pretty much everything you'll need. The only time pricing goes up is to add more visitors. All of the features are available on all of the plans, which is nice.
You can see if you want to go up to Pro, it’s because you're getting 10,001-250,000 visitors/month.
But, if you’re getting that many visitors a month, you’re probably not super worried about an extra $100 a month unless you’re doing nothing with all of those visitors.
If you're just getting started, DropFunnels is a great alternative to ClickFunnels. If I wasn’t using ClickFunnels, DropFunnels is where I’d be.
Kartra – Best for Email Marketing
Next we’re going to talk about what I think was the first big ClickFunnels competitor to come out. I hate the name, but we won’t judge them for the name, right?
Starts at $99/month
- Page Builder – Best out of all the alternatives because it has tons of options, has a modern, clean user interface, and is easy to learn
- Incredible Email Autoresponder – Similar to Active Campaign
- Tons of Options – Can make it confusing and overwhelming
- Pricing – Same or even higher than ClickFunnels
Kartra has probably been out the longest in terms of ClickFunnels alternatives, and they were launched by a pretty good-sized team of people.
Honestly, I probably like their page builder the best out of any of the ClickFunnels alternatives. I like that it shows you exactly what it’s going to look like and that I can quickly bounce back and forth between desktop, tablet, and mobile.
They let you build websites as well. As you can see above, it's a really clean looking website with a navigation bar at the top.
In my opinion, though, they’re not quite as easy to understand if you’re building a funnel. They don’t have quite the same visual nice, clean funnel builder that I love when I’m inside of my ClickFunnels account.
But, you can see it has elements over on the left, including:
Then, when you click on those, it gives you more options within each, and you can add all kinds of stuff as well, such as:
I think they have a lot more options in terms of things you can add, such as Accordion and Carousels and things that aren’t available inside of a lot of these ClickFunnels alternatives
So with Kartra, you'll have a lot more options if that is something that you’re looking for.
Keep in mind that a lot of times, we add options that we don’t necessarily need. They aren’t going to help us make money and we just add them because we want to. But sometimes they do help, and Kartra certainly has a lot of options.
They also have a little more modern, recent, and clean user interface than some of the other alternatives.
So, in terms of the interface and actually being able to build a page quickly, I love it.
It's very clean, quick, and easy to use, so if you want to use something that you’ll catch onto pretty quickly, Kartra is a great option.
PERK: Email Marketing
The other thing I love about Kartra is email. Their email autoresponder feature is absolutely awesome.
They’ve got a built in email autoresponder that rivals Active Campaign and some of the best autoresponders out there.
It’s not as good as Active Campaign but it’s pretty darn good. So, if you’re someone who wants to go all in house and use the autoresponder with your funnel builder all in one, Kartra is an awesome option. It is a very, very high quality autoresponder that can do a lot and has every option that you can think of.
As you can see here, you can build out really visual automations. I’m sending out an email here and I basically just clicked and I dragged it over here. I can click send another email and drag it down to where I want it.
When you build your emails, you can select things like Date and Time. You can tell it to wait a day or two before sending or wait till a specific date.
I like that it allows you to not send on certain days of the week and you can even tell it not to send emails in the middle of the night or something like that.
I like that it lets you split test. Every single email can be split tested, which is awesome.
It lets you build it all into this nice, visual-looking automation and there are a lot of options in terms of splitting the automation and having some wait and get delayed.
If you’re familiar with Active Campaign, it can do a lot of what Active Campaign can do but all built inside of your funnel. It's really nice to not have to deal with integrations and all of that stuff.
So if you’re looking to add email marketing to what you’re doing, this is actually a really good option. They’ve got a beautiful funnel builder and they’ve got a beautiful email marketing platform.
Kartra pricing starts at a similar price to ClickFunnels, so if you’re looking for ClickFunnels alternatives because you can’t afford ClickFunnels, then Kartra probably isn't the best option for you.
As you can see, they start out at the same price ClickFunnels starts at ($99/month) and then they go up to plans that even go above what ClickFunnels charges.
They add features as you go up and then they also go by leads. The $99 plan will only get you 2500 leads per month, and if you’re a medium to large business, that’s not going to cut it for you and you’re going to have to do the silver plan at least, which will cost you $199/month.
Groove – Best for Lifetime Pricing
Next, we’re going to look at a brand new player in this game. At the time of writing this article, it’s only a few weeks old.
Lifetime Access for $1397 (while in beta)
- Lifetime access while in beta
- Tons of features
- Clean editor, similar to the other alternatives
- Can build a couple funnels for free
- Too many features
- Hard to learn
- Not a proven company yet
- Not a super powerful funnel builder because it's not their main focus
A lot of you might have heard of this, but the funny thing is I’m actually not sure what it’s called.
It’s either Groove Funnels, Groove Pages, Groove Affiliate, Groove Mail, Groove Member, Groove Video. Something Groove. I haven’t quite been able to comprehend all of their products because they’ve got about 50 of them and they call them Groove “something” for every single one of them.
PERK: Lifetime Access
The big thing that Groove is offering that a lot of people are excited about right now is a lifetime access to their software.
They have some decently big players that are behind the scenes building the software, and it was just launched. I think it’s technically still in beta.
While they’re in beta, they’re selling lifetime memberships. For like $1400, you can get access to it for life. If you’re familiar with ClickFunnels, they actually did this in the beginning as well and a lot of people are still getting free ClickFunnels for life with that.
Right now, there are still some bugs that they are working through. It’s a riskier platform for you to go all in on because it’s a lifetime deal, and the reason they’re offering that lifetime deal is because they aren’t totally proven yet.
They haven’t even proven that they’re going to stay in business for more than 1-2 years and that they’re going to resolve any bugs and stuff like that. But there’s also a great reward since you can get lifetime access to a funnel builder if you go that route.
PERK & WEAKNESS: Tons of Features
The cool thing about Groove is they have everything. They are launching benefits and features like crazy, so there is lots and lots of options.
The thing I don’t love about them is just that. When there is so much available, it makes it confusing. It was very hard for me to figure out Groove.
With the rest of these ClickFunnels alternatives, I was able to figure out features in like 5-10 minutes and have a basic idea of how they were structured and how they work. Groove took me 30 minutes to NOT get an idea of how it’s structured and working.
But, it is important to remember that they are still in beta.
So, what you do is build Groove pages inside of GroovePages, which is part of GrooveFunnels. It’s got a really clean editor that is very similar to some of these other ones that we’ve seen. You can add tons of elements.
To me, there is just too much here. It’s hard to even know what all your software can do, but a lot of you like that and you can learn and grow with that. They are probably going to put out every feature that every user asks for and pump out a ton of them.
I also really like how they have this clean looking demo right here and you can easily see what it will look like on all of the different size screens.
It's nice that they let you undo your mistakes because we all make mistakes. In fact, I make one every time I make a funnel.
WEAKNESS: Funnels Isn't Their Main Thing
I do want you to know that funnels don’t seem to be the main thing Groove is focused on. They have a ton of different things like E-commerce, blogs, webinars, calendars, surveys, marketplace, ads, solos, etc, and I’m not getting the impression that funnels is their main focus or that they're particularly jazzed about them.
So if you want to use their software for funnels, this may not be the right one.
To my understanding, you’ll build a bunch of different pages and then you’ll kind of link them up with this button.
You kind of hand build it like that, but you can’t get this nice clean-looking visual funnel like you can see in ClickFunnels or DropFunnels.
So in terms of a funnel builder, I wouldn’t call it a super powerful funnel builder. It’s got a lot of stuff going on, but funnels may not be their number one feature.
PERK: Free Version
The big perk of Groove is they offer a funnel-building software for free. They’re the only that offers that.
So if you look at their pricing, you can build 2, maybe 4 funnels for free inside of Groove and they claim that that’s going to be an option forever.
And then you can upgrade and pay to get access to all kinds of other stuff, such as GroovePages, GrooveSell, GrooveAffiliate, etc. All of that other stuff is available as a package deal if you want to spend the $1400 and get access to that.
Landingi – Best for Simple Landing Pages
Next up is Landingi, which isn't a funnel builder, but if you want to use mostly the landing page feature in a funnel builder, this could be perfect for you.
Starts at $29/month
- Drag and drop builder that some people love
- Integrates with everything
- Drag and drop builder that isn't structured
- Not for funnels – for building pages
You guys might have seen me put out a Landingi review a while back. They’re kind of a funny one. I wouldn’t use them for funnels. This is for people that are looking to build lead pages and thank you pages, and you don’t really want to spend as much as I would on a funnel builder.
PERK & WEAKNESS: Drag & Drop Builder
You can build some really clean looking pages in Landingi.
One of the things that can either be good or bad about them is that their builder lets you literally just drag and drop things wherever you want them.
Some people love to be able to do that and to not have to be structured with columns and things like that. I hate that because I think in columns, but some people do like that kind of editor and if that’s what you’re looking for and you just want pages, Landingi is a great option for you.
You can integrate Landingi with everything. And as you can see, it builds a main page and a thank you page.
You can view on mobile and edit on mobile or on desktop.
It has an undo button, which is super helpful.
Landingi is a quality alternative if this is the kind of stuff you’re looking for.
Because Landingi doesn’t offer as much as some of these other ClickFunnels alternatives, you can see here that it’s much cheaper.
The landing page stuff I've gone over is only $29/month. That’s a really good, simple, clean deal for those of you that don’t need funnels. That lets you have up to 5000 visitors per month, which should be good for most people.
And if you’re big enough to be up to 50,000 visitors per month, it’s probably okay to spend that extra $26/month for the next price bracket up.
The way the pricing works is that it still lets you have a custom domain and do all the other things that are on these higher plans. It just limits the amount of visitors you can have.
Go High Level – Best for Agencies
This last option is for agencies. This is the software I recommend if you are an agency and you want some other features that the other ClickFunnels alternatives don't offer.
Starts at $97/month
- Best option for agencies
- Really powerful, well-built
- Tons of options
- Visual funnel builder like ClickFunnels
- Can do unique stuff like reputation management, scheduling, email marketing, surveys, etc.
- Pricing is great for agencies
- One-click ClickFunnels import
- Might be too many features
PERK: Tons of Functionality
Go High Level is a really powerful, really well-built platform, and it can do quite a bit of stuff.
It can do CRM functionality. It can do text messaging and marketing and that kind of stuff. Funnels are just a piece of what they do.
It has a nice clean funnel builder similar to ClickFunnels where it will show you one step at a time where your users are going.
Inside their editor, they’ve got a form builder that’s pretty similar to some of the other ClickFunnels alternatives we’ve seen. It’s clean and it looks good and it seemed to work when I was tinkering with it.
I can just drag columns and rows in there. And then, I can drag all of these elements into there.
It's very similar to ClickFunnels actually, but if you’re an agency, it’s got all kinds of features that are geared to people that gain clients and that help your clients, so I’m not going to go into the funnel builder too much because it’s really similar to ClickFunnels.
But it’s got all kinds of features that I want to show you in terms of reputation management. You can see here that you can do things like request reviews. If you’re an agency, that’s a big win for you to be able to help people build reviews.
It can do all kinds of scheduling links and things like that so you can take Calendly out of your picture.
I believe it can create links. And it can do email marketing and surveys as well.
So it’s got a lot to offer. It’s a pretty powerful, well-built software and they’re slowly growing.
In terms of pricing, Go High Level is actually a really good deal.
As you can see here, they’re really built for agencies. It’s basically for a solo-preneur agency, like a one man show, but for $97/month, you get everything I just talked about.
If you have an agency with employees and you’ve got some sub-users and you want to brand it custom so that your clients have a way to login and see reporting and things like that, that all comes in the $297/month plan. And if you’re an agency with some employees, I think it’s super worth it.
All in all, Go High Level is super high quality. A lot of people love it that use it. They don’t market a ton but they’re kind of just slowly building this really well-built software.
PERK: One-Click Import
Go High Level and DropFunnels are probably at the top of my list.
Both of those options offer a one-click ClickFunnels import, so if you’re someone that is leaving ClickFunnels, you can rebuild everything you’ve done in ClickFunnels with the snap of a finger. It's the easiest way to move away from ClickFunnels.
ThriveCart – Best for WordPress E-Commerce
ThriveCart is touted as “the world's easiest and most powerful cart platform” although they haven't been around long enough to really prove that.
Unfortunately, since there isn't a free trial available, I wasn't able to try ThriveCart out and demo it for you. But I did some digging and learned what I could outside of trying it myself.
Here's a video from Thrive Themes that will give you a pretty good idea about how the funnel builder in Thrive Cart works.
Lifetime access starting at $495
- Powerful e-commerce solution
- Easy way to add e-commerce funnels in WordPress
- Lifetime access available right now for a great price
- Easy to use and figure out
- Lots of other features
- Focus is primarily on checkout pages, not on funnels
- Not a lot of design capability with checkout pages
- Some features can look spammy, like the bump offers
- No free trial available
PERK: Powerful E-Commerce Solution
If you're using WordPress and you want an e-commerce marketing solution that lets you do pretty much whatever you want, ThriveCart is it.
You can add all of these in a matter of seconds:
- Bump offers
- Recurring payments
- Profit-boosting functionality
- Behavior rules – abandon cart campaigns, etc.
You can create any type of offer you want, including:
- Recurring sales
- Flexible subscriptions
- Free trials
- Split payments
- Pay what you want pricing
- And more
PERK: Easy Way to Add E-Commerce Funnels in WordPress
ThriveCart is the easiest way to create high-converting cart pages and upsell funnels inside of WordPress.
From what I've seen, ThriveCart is easy to use and figure out, and if you're doing e-commerce through WordPress, it could be your best bet.
PERK & WEAKNESS: Pricing
Depending on your situation, the current ThriveCart pricing can be either a pro or a con for you.
That's because they do not offer a free trial or monthly pricing. Instead, they are offering lifetime access for $495 (for standard) or $690 (for pro).
That's a lot of money to spend without even being able to try out the software, however they are offering a 30-day money-back guarantee.
And if you end up liking it, it's certainly an incredible deal.
WEAKNESS: Focus is on Checkout Pages
If you are looking for an all-out funnel builder, this is not it.
ThriveCart's primary focus is on checkout pages, not on funnels, so they are a great option for e-commerce companies who want to do some funnels.
PERK: Lots of Other Features
ThriveCart is a full cart platform that gives you access to tons of amazing features.
If these kinds of features would be important to your business, you might want to try out ThriveCart:
- 1-click bump offers
- 1-click upsets
- Embeddable carts
- Funnel builder
- A/B testing
- Affiliate management
- Auto followup
- Autoresponder integrations
- Customer hub
- Discount URL
- 2-step cart
- Video carts
- Auto follow up campaigns
- Retargeting campaigns
- Link tracking
- Product upgrades
- Customer hubs
- Membership integration
WEAKNESS: Limited Design Capability
From what I've found, there doesn't seem to be a lot of design capability with ThriveCart.
Apparently, they only have a few templates to choose from and some of the features can look spammy, such as the bump offers, like the example above.
Builderall – Best For All-in-One Tools
Builderall is a powerful piece of software and is at the top of the list for all-in-one digital marketing. They do a lot more than funnels, but funnels are also a main part of what they do.
Starts at free!
- 30+ tools all in one
- Free plan available
- Fast load times
- Can be overwhelming
- Interface isn’t as clean as I would like it to be
- User experience between tools isn’t consistent.
PERK & WEAKNESS: All-in-One Marketing Platform
Builderall is a tool that will let you do almost everything when it comes to digital marketing, which is nice. But, again, it can make it more confusing than some of the other ClickFunnels alternatives I've mentioned.
Just looking at the screenshot below of what they include is overwhelming, but once you take the time to learn it all, it can certainly be worth it from a cost perspective and from the perspective of keeping everything in one place.
As you can see, Builderall has 30+ tools, including:
- Website and funnel platform
- Blog and e-commerce platform
- Webinar platform
- Mobile app creator
- Email marketing platform
- Facebook chatbot
- Integrated webinar tool
- Heat mapping
- And more
It's a robust platform that serves as an all-in-one marketing solution. Considering that is true, this next perk is pretty surprising…
Builderall's pricing is pretty decent, and they even have a free plan. With everything that is included, this pricing is pretty awesome.
I wasn't able to capture anywhere close to everything that their pricing grid contains in this screenshot, but as you can see, this ClickFunnels alternative is definitely cheaper than ClickFunnels.
It's amazing option if you plan to use it for email marketing as well since you'll only have the one cost for everything.
They are constantly adding more features as well, so what you see here might look different a month from now.
As I've mentioned, ClickFunnels and DropFunnels have an advantage of speed, and so does Builderall. Their load times are really fast, which makes them easier to use and will make your site perform better.
The Builderall editor is pretty nice. As you can see, when you start a new page, it automatically creates a main page, a thank you page, and a pending page.
The editor functions a lot like Landingi's editor; you can drag and drop things anywhere easily without worrying about columns and grids. As I mentioned, that can be a pro or a con depending on what you like.
You can see that they have a lot of elements you can add, but it isn't too overwhelming like it is with Groove.
You can toggle between the different screen sizes, however there isn't an undo button, which kind of sucks.
PERK: WordPress Integration
Builderall now has a WordPress integration that allows you to do your blogs in WordPress but have it seamlessly integrate with your funnels in Builderall. I wasn't able to test this feature out because it's not available in the free trial, but I wanted to definitely mention it.
WEAKNESS: Interface Consistency
The major downfall with Builderall is its interface. It's definitely not as clean as I would like it to be, and the user experience between tools isn’t consistent. This makes it confusing and a little frustrating to learn and use at times.
Again, this is one of the reasons why offering so much isn't always good.
Final Thoughts & Next Steps
These ClickFunnels alternatives all have their pros and cons, but hopefully you'll find it easier to decide which one will work for you now that I've given you a little demo of each.
Have you watched my affiliate marketing webinar yet? Click the image below to gain access. I'll take you inside my business and give you some of the best tips I've got.
Check out my Click Funnels Demo here.